Shopping Power is now about the savvy Consumer who does their homework before making a purchase. With the personalization and convenience of online shopping, many individuals have not been visiting brick and mortar retailers.
They have become savvier on the internet and various social media platforms. Additionally, they research the item they desire. Also, they look up information and price points before committing to a purchase. I learnt from many Retailers in the past that potential customers would venture into their shop and try to negotiate a price on regular retail purchases. This trend has been occurring regularly in many shoe stores, denim boutiques, and dress shops.
Tide is turning with Shopping Power
For the last several years on-line shopping has been commanding a vast amount of Consumers’ spending. IBeacon has provided location and services in the proximity they are hoping to find what someone is hoping to locate. With this application installed on your mobile devices, shoppers are venturing out in search of the item they desire. The future of retail may have some new services tied in with electronic devices. A Personal Shopper will have Retailers focused on transforming mobile apps into a personal concierge when a Shopper enters a Store. Shoppers would be welcome into a store or a department. A personal shopper app. feature would point them in the direction of locating their favorite product or something they may want to try. Retailers may try to target potential shoppers walking by their store through personalized offers.
Retail Changes
A frustrating part of shopping is waiting in line or trying to get someone to help you check you out. Because there are more self checkouts being offered and easy pay self mobile check out, you will be able to select the payment method without waiting in line or talking to an associate if not needed.
More stores are maximizing staff resources and enhancing the customer’s experience by allowing shoppers to virtually request assistance. In addition, sales associates will instantly access a shopper’s profile and buying history to provide a better and more efficient experience. Virtual fitting rooms are now being offered. Shoppers will be able to see how something looks without trying it on. By opting in to access recommendations based on their body shape and size; they will be able to virtually try the item on and decide if it is the right fit without having to remove garments.
Furthermore, Retailers may offer better fulfillment pick up on orders or ship to a Customer’s home free of charge.
Customer Shopping Power
Customers have more shopping power than ever. Online research leads to more shopping opportunities. Shopping power is something exciting happening for both retailers and customers. It gives everyone the opportunity to function at a quicker pace. Also, it helps the customer locate the item they desire. By some of the new savvy apps available and technology, I think we will see more shoppers enjoying their experience. Recently I received some information on these new services from a Sales Associate at Saks Fifth Avenue. Moreover, there are more retailers trying to broaden their approach to luring Customers back into the Store.
Of course, I think we will all be comfortable with shopping power in helping us select the item we desire and the price we want to pay. How do you feel about all the new advances for shoppers?