So Small Business Saturday is November 25, 2017. Today’s post is some ideas to get your business prepared. In the same way, it is important to let your customers know your business is taking part in this annual holiday.
Small Business Saturday History
First and foremost, this holiday was set up as a counterpart to Black Friday. This is a national holiday that celebrates small businesses.
The first one took place in Roslindale Village in 2010. The goal for the holiday is for consumers to buy goods and services from brick and mortar businesses.
Since 2010, more than 95 million individuals, patronized businesses, shops and restaurants. Will you be shopping locally today?
Promote Your Business
If you’re a small business, plan to promote your business. Are you creating flyers and promotional material to let your customers know you’re taking part in this holiday tradition?
American Express offers free marketing material for your store, social media and website. If you don’t have a website; now is the time to create one. Also, it is an important aspect to promote your business. Run a promotion. Or, you can run a contest so you’re able to get contact information.
Moreover, engage with other businesses in the area. By working with other businesses in the area; you can all benefit.
Small Business Saturday
In addition, offer refreshments today. The more you do to attract customers; the more they will feel appreciated. Create excitement when someone enters your business.
If you’re promoting your business the right way; you will surely attract repeat business. In addition, make sure you collect customer names and email addresses. By following up with a “Thank You”, you will be able to capture new business.
It is important to entice your customers to shop and do business locally today. When a Customer enters your business; capture their attention.
Of course, small business Saturday is in your city or town. Shop local!
As always, I welcome your comments.